12 Tips On How to Get Your Blog Noticed – Part Two
- Encourage Engagement
Reach a wider audience by posting your blog on your social media sites, such as Facebook and Twitter. Encourage readers to engage with you in different ways. Provide ‘Share’ buttons that make it easy to share your blog posts on their own social media sites. Offer them the option of subscribing to your blog via email or an RSS feed. Invite them to contact you directly via email or phone with their comments or questions after reading your blog – or provide a comment section on your blog page.
- Add Quality Pictures
Add a good-quality image with each blog post that helps illustrate your message and makes your blog more visually attractive.
- Use Keywords
Keywords are what people type into search engines to find specific topics. Including keywords in your blog content that are highly relevant to the products or services you offer will help improve your ranking by search engines. This makes it a lot easier for potential clients to find your blog – and your website. If possible, incorporate keywords in your blog title and throughout the post but don’t overdo it. Remember, you want your blog to be engaging and an easy read.
- Include Internal Links
Your blog should help drive traffic to your company website. Use a word or term to link blog content to a relevant page on your website, but again, don’t overdo it. Nobody wants to read a post that contains an underlined link in every sentence. One or two links at most per blog post is plenty.
- Include a Call to Action
Your blog should encourage readers to call or email you. A Call to Action can simply be including your phone number and email in a sidebar on your blog page. It could be a survey or a special promotion that provides an incentive for readers to contact you.
- Track Effectiveness
Consider using an analytical tool such as Google Analytics to track metrics that measure the effectiveness of your blog. Metrics could include the number, age, and location of visitors, page views, subscribers, or shares on social media. Metrics give you an idea of whether your blog is reaching the right people.
Was this blog post helpful? We welcome your comments and questions. Contact us anytime, and let us know how we can help with your blog, or with any of your communications, advertising, or marketing needs.